Every Design Starts With a Story-Mine Began with Charlotte
What started as a personal sketch of my dog, Charlotte-not a standard breed but a one-of-a-kind soul, became the foundation of a brand built on individuality, connection, and the belief that what we wear should reflect who we are.
 
 
 
 
It all began with connection.
I started making a shirt featuring my dog, Charlotte. Friends , family, and coworkers saw it and wanted shirts that represented their own pets-not just stock images, but personality and love. One idea sparked another.
When someone asked for a Christmas shirt for our department, I created one. It quickly became a tradition, not because of the product (which were a bit of an experiment and let's just say...a bit of a learning experience for me!), but because it brought people together. Shirts became more than apparel-they became a way of showing belonging.
The Signature shirt was born from something deeply meaningful in our oncology unit: every patient who completes treatment receives a certificate signed by each of us. Those signatures represent encouragement, strength, and support. Transforming those same signatures into a shirt felt natural- a way to wear the unity we already lived every day.
Word spread naturally. Other departments show our shirts and ask for their own. Then other units, other teams, other stories. Each request wasn't just an order-it was a celebration of a group who wanted to be connected and seen.
All stories deserve to be worn, remembered and celebrated. Whether is a team on a hospital floor, sports field, friends on a life changing trip, a traveler who fell in love with a city, and a girl in her 20s who adopted her first dog.
Charlotte was the beginning. But you are the next chapter. Whether you're here for your team, your pet, or your journey-I'm honored to help you wear what matters most.
 
    